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The Best Marketing Tag Line Ever


I’ve been in advertising my whole adult career, but today I saw what could be the world’s best marketing tagline—ever! Are you ready? Here it is…

Enter the Zero Stress Zone

Who doesn’t want to be in a zero-stress zone? Imagine a place with zero worries, zero neck and shoulder tension, zero e-mails, zero phone calls to return, and zero people needing your attention. Instead, you can visit a new zone, one that is filled with quiet, peace, serenity, a 24/7 masseuse, and I hope guilt-free dining is part of the gig.

Where is this place? It must cost a fortune to stay there. And I’m sure I can’t afford it, but make me a reservation, and, yes, I’ll go on a waiting list if necessary.

The Zero Stress Zone is the brilliant marketing line of the Amrit Yoga Institute and The Amrit Method® of Yoga Nidra, which is designed to help us alleviate the causes of stress. Here’s a description of Yoga Nidra from The Amrit Yoga Institute Web site.

Stress arises when we are so attached to our idea of how things “should” be that we cannot allow things to be as they are. From something as simple as how we “should” look to how the environment “should” be protected, we let our resistance to what is cause us to feel stress. In Yoga Nidra, we relax enough to let go of expectations and demands about how things “should” be. Our resistances to life progressively dissolve. We are at peace with more things more of the time.

Yoga Nidra is known to release melatonin, a natural hormone that can help lower blood pressure, boost the immune system, slow the aging process, and help you achieve the zero-stress zone.

Sign me up!

Actually, I’ll be attending a workshop hosted by Bhumi’s Yoga on Yoga Nidra in Cleveland later this month, but I believe you can get into a zero-stress zone every day through the simple practice of any type of yoga or meditation. It may be just for one hour during your practice, when you turn everything off, focus on the present and your breathing. Your yoga practice is the one time of the day you can give yourself a gift and forget about your to-do list, your bills, and all the plastic stuff you think you need to buy at Wal-Mart. And it gets even better as you learn to take the stress-free zone off the mat and into your daily life.

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